Wednesday, January 28, 2009

How to develop a corporate partnership?

I was recently asked how to establish a partnership relationship instead of being known as a product supplier. The answer is in the questions that you ask.
A partnership is a strategic relationship. If you get to be in front of a decision maker and start pushing your product then you will be relegated to the position of product supplier. On the other hand, if you start asking questions about their business then you will immediately differentiate yourself from the rest of the field.
What questions should you ask? Take some time to research the company and you will find suitable questions. If you really want to impress then make sure you read their annual report and press releases and organise your questions to seek clarification. This also happens to be the best way to figure out where your product or solution will best assist the company in reaching their goals.

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