Wednesday, February 3, 2010

How do you catch your ideas?

Last year I listened to a description of how a poet would feel a poem rushing toward her and how she would then have to rush to her writing desk to make sure she caught it all. If she didn't make it in time she would end up with half a poem.

Today I listened to a songwriter and a comedian discuss how, when a line came to them, even if it was out of context, they knew it was a good line and they needed to capture it. One used an iPhone to record the thought, the other used a notepad.

When you are thinking of how to solve a business problem for a client, it should be obvious that as a sales person you need to get creative. Maybe you should use similar techniques for capturing inspiration!