Tuesday, February 10, 2009

The Karma Deal (not to be confused with a bluebird)

I'm not sure if I coined the term Karma Deal or not. The first time I used it was in 1994.

A colleague and I had started the Melbourne office of a distributor and we were having trouble getting the orders flowing. After a few months of desperation I went to a former senior sales executive that we had both worked with a few years prior and asked him, what was his secret?

He gave us a simple format that provided regular activity and contact with companies that should be interested in what we had to sell. It worked! And every time sales slowed down we would dust off the same routine and it never failed to work. The funny thing was that, often, the sales came from a different direction than we expected.

The lesson we learned was that the sales never came if we sat pondering the universe. Eventually, it became obvious that we created our own Karma.

Bluebirds are those opportunities that fly in the window with the salesperson not having to lift a finger. They have nothing to do with Karma!

Go to http://www.intermizzi.com.au/ to find out more.

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